What I learn running my own accounts on planpo.st: how to schedule, how to work with an agent, and how to tell which posts paid off.
How I hand a finished blog post to my AI agent, get one draft per network within that network's limits, fix the hooks, and let Planpost schedule the week while every draft waits for my review.
7 min read
How to collect UGC, testimonials, and other customer proof, ask for the rights properly, and turn it into social posts that do not read like ads.
7 min read
Five distribution habits big newsletters use on social that any small team can copy: native excerpts, human bylines, and posts that stand on their own.
6 min read
AI drafts read fine and sound like nobody. How I keep generated posts on-brand with a voice profile built from real posts, and where it falls short.
6 min read
Which social media schedulers ship a first-party MCP server, which only work through a bridge like Zapier, and what the agent can read back once connected.
7 min read
What changed in how creators earn money in 2026: direct monetization, owned audiences, and why a distinct voice matters more as feeds fill with AI content.
6 min read
A social media audit you can finish in one sitting: account inventory, profile pass, 90 days of content, a link check, and a short decision list.
7 min read
How I schedule threads, Reels, Shorts, and Stories across seven platforms from one Planpost composer, and where one composer for everything has limits.
6 min read
Bottega Veneta, Lush, and Apple post far less than the standard advice says they should. What their quiet feeds prove, and how to test posting less.
6 min read
A working system for turning one idea into native posts for eight platforms: extract the claim, adapt the format, stagger the rollout, score the results.
6 min read
Why a human review step matters once an agent drafts your social posts, when to turn on approval in Planpost so agent posts wait in review until you approve them, and what that means if you post for clients.
8 min read
Organic reach keeps sliding on every platform. What is driving the decline, and what small teams should do about it instead of just posting more.
6 min read
A practical system for turning one blog post, video, or podcast episode into a week of platform-native social posts without repeating yourself.
6 min read
Five posting patterns I keep seeing from B2B brands that do well on LinkedIn: formats, cadence, founder profiles, and what you can copy this week.
6 min read
A mid-year read on social media in 2026: agents doing the boring middle, the text platform revival, quieter link behavior, and brands posting less.
6 min read
Instagram captions are not clickable, so tracked links break. The surfaces that carry a link, workarounds for the rest, and what the numbers honestly tell you.
8 min read
How I schedule a week of social posts by talking to Claude: the Planpost MCP server, what the agent handles, and where a human still has to show up.
6 min read
Connect an MCP server to Gemini CLI from the command line or by hand in settings.json, including the transport key that silently breaks remote servers.
7 min read
A four hour plan for building a social media content calendar that survives contact with real life: topics, cadence, two weeks of posts, all scheduled.
7 min read
What you can copy from Duolingo's public social playbook without a mascot budget: character, comments, speed, and bits that run longer than one post.
7 min read
How Planpost ties social posts to actual revenue using tracked short links, UTM tags, and Stripe and Shopify webhooks, with honest notes on the limits.
6 min read
Handing your posting calendar to an AI agent: the three pieces you need, the prompts that work, the guardrail to set first, and what agents still get wrong.
9 min read
What the frequency studies recommend per platform, how much evidence sits behind each number, and how to pick a cadence you can still hold in six months.
13 min read
Once posts are tracked, the hard part is reading the numbers: which attribution model to use, what counts as revenue, how long to wait before calling a winner.
8 min read
Learn a clean UTM naming system for social media campaigns, and how direct tracking links make post-level revenue attribution easier.
9 min read
How to schedule posts across Instagram, LinkedIn, X, Facebook, YouTube and TikTok while tracking which content drives clicks, conversions and revenue.
5 min read
Learn which social media analytics matter, how to compare engagement with business results, and how to connect posts to clicks, conversions, and revenue.
4 min read
Free plan, no card: 2 accounts, 30 posts a month, your agent included. X needs a paid plan.