Schedule posts to your profile and to the company pages you admin from one calendar. This guide covers both voices, timing, what to write, and how to see which posts bring customers.
Free plan, no card: 2 accounts, 30 posts a month, your agent included. X needs a paid plan.
What planpo.st publishes to LinkedIn: Posts to your profile and to company pages, with images or a video.
LinkedIn is where B2B money actually moves, and it is also the network where posting takes the most nerve, because the audience is your industry: clients, competitors, old bosses, future hires. That mix makes people overthink every post, and overthinking is how accounts go quiet for months.
Scheduling fixes the psychology as much as the logistics. You write with a clear head on Sunday, the post goes out at 9am Tuesday when your buyers are scrolling, and you are not staring at the reaction count while trying to work. This guide covers the whole system: profiles versus company pages, what to write, when to post, and how to connect LinkedIn activity to actual pipeline instead of reaction counts.
The people who approve B2B purchases are on LinkedIn under their real names, in a context where reading about work is the point. No other network has that alignment: on Instagram your buyer is off duty, on X they might be anonymous, on LinkedIn they are at work, thinking about work problems, one message away. A post that demonstrates competence reaches decision-makers as decision-makers.
Organic reach on LinkedIn is also, quietly, the best deal in B2B social right now. Personal profiles in particular reach far beyond their follower counts when a post resonates, because the feed shows engagement to second-degree networks. That window will not stay open forever; the networks all close it eventually. While it is open, consistency is the whole price of admission, and consistency is what a scheduler manufactures.
Who this channel is for
Posts under your own name, where LinkedIn's reach economics favor you. People connect with people; a founder's account routinely outperforms the company's by multiples. This is where opinions, lessons and stories live.
The brand's official record: launches, case studies, hiring, milestones. Reach is lower, but the page is what a prospect checks before a call, so it needs a steady pulse. Think of it as the receptionist's desk: rarely the reason someone visits, always noticed if empty.
Both publish from the same planpo.st composer with the full 3,000-character allowance and an image, up to nine images, or a video attached. The working pattern for small companies: the founder's profile carries the story in first person, the page reposts the milestones in third person, and the same underlying draft feeds both with a register change. planpo.st holds both connections side by side, so the pair costs one writing session, not two.
The first line is the whole game
Connect your profile
Connections, LinkedIn, approve on LinkedIn's own OAuth page. Tokens are stored encrypted and refreshed on a schedule in the background, so the connection survives between posting sessions.
Connect company pages you admin
Pages you administer appear as separate destinations after the same approval. Connect as many as your plan's account limit allows.
Send a test post
One scheduled test two minutes out confirms permissions before a real deadline depends on them.
If a page is missing from the list
Two or three posts a week beats daily posting for almost everyone on LinkedIn, because the feed gives posts a long life (a good one collects engagement for days) and because quality is visibly load-bearing here. That cadence fits in one batching hour: draft three posts, spread them Tuesday to Thursday, done.
In planpo.st that hour looks like: write in the composer with the live counter, check the preview, and pick slots from your best-times data. The calendar shows the week's shape at a glance, and moving a post is a quick edit when a launch lands mid-week.
If an agent drafts the posts, the same hour can become a review: turn on approval when you connect it, and nothing it writes goes live until you approve it. That is how the agent workflow below stays safe under your name and your company's.
LinkedIn is a workday network, and the folk wisdom (Tuesday to Thursday, morning) is directionally right for exactly that reason. But 'morning' in whose timezone, and does your industry check LinkedIn at 7am or at lunch? A sales audience and a developer audience answer differently, and only your own data knows.
planpo.st's best-times suggestion reads your account's engagement history and proposes slots. Bootstrap heuristic until it has data: Tuesday and Wednesday around 8 to 10am in your buyers' timezone, one experiment slot on Thursday noon, and give each two weeks before judging. The scheduler makes the experiment free; you set the slots once.
A client result with the before and after numbers (and permission)
The case study is the sales asset; the post is its distribution.
The mistake most of your clients make, and what it costs them
Diagnosis content makes readers feel seen, then makes them inquire.
How you'd solve a common industry problem, in five concrete steps
Giving the method away sells the execution.
A founder lesson with a real cost attached
Vulnerability with specifics is LinkedIn's native currency.
Why you turned down a deal or client (anonymized)
Standards signal positioning better than any services list.
Your pricing philosophy, explained straight
Filters bad-fit leads before the first call, which is the point.
A hiring post that describes the actual work, not the perks
Doubles as employer brand and product marketing.
What changed in your industry this quarter and what to do about it
Timely analysis earns saves and forwards inside buyer teams.
The tools your team actually uses, with one sentence each on why
Utility lists travel, and vendors amplify posts that mention them.
A day-in-the-life of delivering your service, honestly
Prospects buy certainty about what working with you is like.
The question every prospect asks on the first call, answered publicly
Pre-answers the sales call and ranks in LinkedIn search.
Quarterly numbers post: wins, misses, next quarter's bet
The recurring format builds an audience that checks back.
LinkedIn is usually the long-form anchor of a cross-posted idea: the 3,000-character version with full reasoning, while X gets the 280-character sharpened claim and Threads the conversational middle. planpo.st turns one draft into all three, each editable, each scheduled to its own best time.
The flow also runs in reverse: an X thread that performed becomes a LinkedIn post by merging segments into paragraphs, and a LinkedIn post that resonated becomes the outline of a blog article. Watch the revenue column across networks for the same idea; it is common to find LinkedIn producing the customers while X produces the compliments, and that finding should shape where the next idea leads.
You say
Turn this case study into two LinkedIn posts: first person for my profile, third person for the company page. Schedule both Thursday 9am with the case-study link.
What happens
The agent drafts both registers, keeps each inside the limit with a first-line hook, and books both, for your approval if you turned that on. On Pro the link is tracked, and after they run the revenue view shows which voice sold, which is a finding you keep forever.
You say
Draft next week's three LinkedIn posts from our changelog and last week's support questions.
What happens
The agent mines what actually happened for material, writes three posts in your voice, and with approval on they wait for you. Monday starts with a review, not a blank page.
To set this up, connect your agent once: one command for Claude Code, a link for Claude, ChatGPT and Cursor, and no key to paste. Then posting to LinkedIn from Claude Code lists the settings the publisher reads and the limits that stop a post.
Links are clickable in LinkedIn posts, so the attribution path is direct: a tracked link in the post (on Pro), click to your site, and a Stripe, Shopify or RevenueCat payment matched back, immediately or through the 30-day window. For B2B, where one customer can be worth thousands, even a single attributed deal reframes what the channel is worth.
B2B buying is a committee sport
The practical setup: tracked links in every post that has a destination, the payment source connected, and a monthly look at revenue per post next to reach per post. Posts that earn both are your format; posts that earn reach but never revenue are your warning.
News is four posts a year. The accounts that build pipeline post perspective between the news, and the calendar is what makes perspective a habit.
If the first line before the fold does not create a reason to tap 'see more', the post ends there for most readers.
Pages get a fraction of profile reach. The founder's profile is the growth asset; the page is the record. You need the record, but do not confuse it for the engine.
Press-release language under a human face reads as neither. First person, specifics, and the occasional admission of difficulty.
Reactions are your peers being polite. Track clicks and attributed revenue, and let those decide what to write more of.
LinkedIn compounds slowly: the same post quality reaches more people every month as the graph learns you. Give the cadence a quarter before judging it.
Any agent that speaks MCP can, through the planpo.st server. These 8 have a page each for LinkedIn, with the connect step, the settings the publisher reads and the limits that stop a post.
Free plan, no card: 2 accounts, 30 posts a month, your agent included. X needs a paid plan.