planpo.st vs Metricool
Analytics-led platform combining scheduling with competitor benchmarking and ad reporting. Here is how the two compare, and what changes if you move from Metricool to planpo.st.
Starts at
planpo.st: $19.99/mo
Metricool: €16/mo
Free plan
planpo.st: No
Metricool: Yes. 1 brand, 20 posts per month.
Revenue per post
planpo.st: Yes
Metricool: Organic and ad performance reporting
At a glance
| planpo.st | Metricool | |
|---|---|---|
| Plans and limits | ||
| Starts at | $19.99/mo | €16/mo |
| Free plan | No | Yes, 1 brand |
| Free trial | 7 days | Free plan instead |
| Priced per | Workspace | Brand |
| Accounts on entry plan | 15 | Up to 5 brands on Starter |
| Users on entry plan | 1 | Not documented |
| Posts on entry plan | 1,000/mo | 20/mo on free, unlimited on paid |
| Publishing and content | ||
| Networks | 7 | Not documented |
| AI drafting | Yes, 50 credits/mo on entry plan | Yes, credits vary by plan |
| Workflow and measurement | ||
| Approval workflows | Yes, on Pro | Yes, on Advanced |
| Analytics history | No plan-based cap | 30 days on free |
| Per-post revenue | Yes | Organic and ad performance reporting |
| Payment integrations | Stripe, Shopify, RevenueCat | Ad platforms, not payment providers |
| AI agents and API | ||
| Public API | Yes, both paid plans | Yes, on Advanced |
| Official MCP server | Yes, hosted and npm | Yes, works on a free account |
| What the agent can reach | 45 tools, including revenue | Analytics and basic scheduling |
| Self-hosting | No | No |
“Not documented” means we could not confirm it from Metricool's own public pages. It does not mean the feature is missing. Where we know a capability is absent, the cell says so.
Checked 2026-08-06 against Metricool's pricing page. Prices and features change, so confirm before you decide.
Where planpo.st differs
- Metricool reports on ad spend and organic performance. It does not attribute post-level revenue from Stripe, Shopify or RevenueCat.
- API access starts on the Advanced tier. Planpo.st includes it on both paid plans.
- Both products expose an official MCP server, so this is not a question of whether an agent can drive them. The difference is what the agent can see: Metricool reports on social performance, while Planpo.st can return revenue per post from Stripe, Shopify or RevenueCat.
Moving from Metricool
The questions people actually ask before switching, answered from what ships today.
Can Planpo.st replace Metricool?
For scheduling, publishing and analytics, yes. Planpo.st posts to Facebook, Instagram, LinkedIn, X, TikTok, YouTube and Threads from one calendar, with native formats including threads, reels, shorts and stories. Where Metricool does something Planpo.st does not, the comparison table above says so rather than glossing over it.
Can I schedule posts in bulk like I do in Metricool?
Yes. Bulk creation takes up to 50 posts in one request, with shared defaults for campaign, accounts and timezone, and each row succeeds or fails on its own so one bad entry does not sink the batch. There is a calendar with week, month and day views for moving things around afterwards.
Can I post the same content to several accounts at once?
Yes. Account groups let you name a set of accounts, then publish to the whole group at once. Content can be overridden per platform, so the LinkedIn version does not have to read like the X version.
Can I see what a post will look like before it goes out?
Yes. Previews show the body after per-platform overrides, the attachments, the character count against that platform's limit, whether links stay clickable, and any warnings, before you schedule or publish.
Does Planpo.st have approval workflows for clients or teams?
Yes, on the Pro plan, including client approvals. Every API key also carries an approval guardrail, so posts created by an AI agent wait in an inbox for a human rather than going live unattended.
Can an AI agent run my social media through Planpo.st?
Yes. There is an official MCP server, hosted or as an npm package, exposing 45 tools covering drafting, scheduling, video and carousel rendering, approvals, content sources and revenue. Claude, Cursor, Codex, Gemini CLI and ChatGPT are all documented.
Can I find out which posts actually made money, which Metricool cannot tell me?
Yes, and this is the part no other scheduler does. Every post carries a tracked link, and Stripe, Shopify and RevenueCat connect directly, so revenue and conversions are attributed to the individual post that drove them rather than to the channel as a whole.
Can I import my scheduled posts from Metricool?
No. There is no importer, so scheduled posts in Metricool stay there. Reconnecting your accounts and scheduling fresh takes a few minutes, and running both in parallel for a week is the usual way people switch.
Does Planpo.st track competitors?
No. Planpo.st reports on your own posts and the revenue they generate. For competitor benchmarking, Metricool is the stronger tool.
Choose planpo.st if
You care less about what competitors post and more about which of your own posts produced revenue.
See which of your posts actually made money
Seven days free, no card required. Connect an agent in a minute, or schedule it all yourself.