Schedule Page posts, photos, videos and Reels to Facebook alongside your other networks. This guide covers what a Page accepts, when to post, and how to see which posts produce orders.
Free plan, no card: 2 accounts, 30 posts a month, your agent included. X needs a paid plan.
What planpo.st publishes to Facebook: Page posts with text, links, photos or video, and Reels.
Nobody brags about their Facebook strategy anymore, and meanwhile Pages keep quietly driving traffic and orders for local businesses, communities, and anyone whose customers are over thirty. The unfashionable network is often the one with receipts, and receipts are what this whole product is about.
The right posture for Facebook in 2026 is efficiency: a steady, scheduled pulse that costs almost nothing because it shares a calendar with your other networks. This guide covers what planpo.st publishes there, the Pages-only rule, timing, what to post, how to hand it to an agent, and how to see which Facebook posts produce actual orders.
Facebook's feed reach for Pages declined years ago and never came back, which is where most advice stops. What the advice misses: Facebook remains the default internet for a massive demographic, the place where local life is organized (groups, events, recommendations), and a top referrer of actual purchase traffic for ecommerce and local services. People plan purchases there in a way they do not on faster networks.
The economics work when the effort is marginal. If Facebook required its own content program, it would rarely pay. It does not: the Instagram post you already made is the Facebook post with a longer caption, and the Reel is the same file. planpo.st makes the marginal cost a checkbox, and at checkbox prices, a channel that produces any orders at all is profitable.
Who this channel is for
Text, a link, one photo or several, or a video to your Page's feed, with room for as much copy as the story needs (the formal cap is 63,206 characters, which is to say: none). Clickable links make these the conversion format.
Vertical short video, published as a Facebook Reel. Reels are where Facebook still hands out discovery, and the same file you made for Instagram or TikTok publishes here without extra work.
Facebook Page Stories are not published by planpo.st yet; post those from the Facebook app. Two extras that are: a first comment, posted right after the post goes out, and the option to send a post to the Page as an unpublished draft instead of publishing it.
Pages only, and that is Facebook's rule
Have a Page with an admin role
You need admin (or equivalent task-level) access on the Page. Personal profiles do not connect; Pages you merely follow do not appear.
Approve in planpo.st
Connections, Facebook, and approve Meta's consent screen. Pages you can manage appear as destinations, and several Pages connect side by side, for example one per location.
Send a test post
One scheduled test confirms the Page tokens before real campaigns rely on them. Meta tokens can expire after password changes; a reconnect fixes that, and the error message says so plainly.
Facebook maintenance mode looks like this: when scheduling your Instagram week, tick Facebook on the same drafts, expand the captions where the extra room helps (Facebook rewards a bit more context and a clear link), and adjust times to Facebook's rhythm. The calendar carries both networks in one view, so the whole addition is minutes.
For local businesses running events or offers, add one native Facebook post per week: the event, the special, the announcement, written for the Page audience with the clickable link doing the work. The queue keeps the Page alive through your busy weeks, which is exactly when Pages usually go dark.
Facebook browsing skews toward off-work hours: mornings before the day starts, evenings, and weekends, with local audiences following local rhythms. The generic charts disagree with each other annually, which is the usual sign that the real answer is audience-specific.
planpo.st's best-times suggestion reads your Page's engagement history. The bootstrap: test early morning, early evening and Saturday morning slots for two weeks each, and let the winner take the schedule. For event promotion, post when the decision happens: Wednesday and Thursday evenings fill weekend events.
The weekly special with a clickable order link
Facebook's clickable links plus purchase-planning audience equals the direct route.
Event announcement with date, price and the booking link
Facebook remains the event network; the post is the poster.
Customer photo and their words, with permission
Social proof performs for the demographic that reads before buying.
The before-and-after of a real job
Trades and services win Facebook with evidence, and albums hold multiple shots.
Behind-the-counter introduction of a team member
Communities buy from faces they recognize.
The longer story behind a product, room Facebook uniquely allows
The no-limit caption is for narratives Instagram truncates.
A useful seasonal checklist for your trade
Utility earns shares, and shares still move reach on Facebook.
Reel: the process shot you already made for Instagram
Same file, second audience, zero extra production.
Milestone post: years open, orders shipped, customers served
The congratulations reflex is real and it carries reach.
A poll or question about what to stock or serve next
Engagement plus inventory research in one post.
The FAQ post answering what people call to ask
Saves phone time and ranks in Facebook's own search.
Weekend hours and availability, scheduled every Thursday
Mundane, useful, and precisely what scheduling exists for.
The default: Facebook receives. Instagram-first visuals, TikTok-first Reels, and the captions expanded for Facebook's roomier norm, all from the same planpo.st drafts. The one adjustment that matters is links: on Instagram the caption link is dead weight, on Facebook it is the point, so the Facebook version should always carry the clickable link, tracked if you are on Pro.
Break the echo pattern for events, offers and community news, which deserve native Facebook posts because that is where the audience acts on them. The revenue view tells you when Facebook has earned more than echo status: if attributed orders keep arriving, the channel is promoted from checkbox to lane.
You say
For every Instagram post scheduled next week, create a Facebook version with an expanded caption and the tracked shop link, same days, 6pm slots.
What happens
The agent copies the week across networks, rewrites each caption for Facebook's longer register, adds the link, and books evening slots. Turn on approval and every post waits for you, so Facebook maintenance drops to reviewing a queue.
You say
Which Facebook posts drove orders last month, and what did they have in common?
What happens
On Pro, the agent reads the per-post revenue data and answers with the pattern: which offers, which formats, which days. Next month's native posts get planned from evidence.
To set this up, connect your agent once: one command for Claude Code, a link for Claude, ChatGPT and Cursor, and no key to paste. Then posting to Facebook from Claude Code lists the settings the publisher reads and the limits that stop a post.
Facebook posts carry clickable links, so attribution runs clean: a tracked link (on Pro), click, and a Stripe or Shopify payment matched back to the post, directly or within the 30-day window. For local and ecommerce businesses this is frequently the surprise channel, the one where the unfashionable network turns out to be quietly producing the orders.
Give every offer its own link
Facebook's API forbids it for every tool. Pages are the business surface; profiles risk the account.
The Page is also your local search result and your credibility check. An abandoned Page reads as a closed business.
Hashtag-dense, link-less captions waste Facebook's two advantages: room and clickable links.
The one place Facebook still hands out discovery, and you already have the vertical video from other networks.
Untracked offers make Facebook's value a matter of opinion. Tracked ones settle it in the revenue column.
Password changes expire Page tokens. When a scheduled post fails with a token error, reconnecting takes a minute; ignoring it kills the calendar.
Any agent that speaks MCP can, through the planpo.st server. These 8 have a page each for Facebook, with the connect step, the settings the publisher reads and the limits that stop a post.
Free plan, no card: 2 accounts, 30 posts a month, your agent included. X needs a paid plan.