Schedule videos that publish to TikTok directly at the time you set, with no reminder to tap. This guide covers captions, timing, batch recording and how to judge TikTok in revenue.
Free plan, no card: 2 accounts, 30 posts a month, your agent included. X needs a paid plan.
What planpo.st publishes to TikTok: Videos.
TikTok punishes gaps in posting harder than any network in this lineup, and it rewards volume in a way that burns out anyone posting live from their phone. The creators and brands that last are not the most inspired; they are the ones who turned posting into a supply chain: batch record, caption in advance, publish on schedule.
planpo.st is the publish end of that supply chain, with true direct posting through TikTok's official Content Posting API. This guide covers the whole system: what direct publish means, captions, timing, batchable content ideas, the honest story about links, and how to judge TikTok in revenue rather than views.
TikTok distributes by interest, not by follower graph: every video is offered to strangers who watch things like it, which means a small account's video can outperform a big account's on any given day. No other network gives newcomers that deal. For discovery, for launching to an audience you do not have yet, TikTok is the strongest surface in this product.
The cost is appetite. TikTok's distribution favors accounts that feed it regularly, and 'regularly' here means more than any other network asks. Nobody sane produces that live, daily, forever. The businesses that make TikTok work treat it industrially: a recording session yields a pile of clips, captions get written in one sitting, and the calendar dispenses them one a day while everyone gets on with their jobs.
Who this channel is for
planpo.st publishes video posts to TikTok through the official Content Posting API with captions up to 2,200 characters. Direct publish means the video goes live at the scheduled minute with no push notification asking you to finish the post, no phone dependency, no 3pm interruption to publish the 3pm TikTok. TikTok asks you to choose who can see each video when you schedule it, and you can turn comments, duets and stitches off and mark branded content, as TikTok requires.
The reminder-app history, so you can spot it
Caption craft on TikTok is minor but real: the first line frames the video for both viewers and TikTok's search (which people increasingly use like Google), and a few relevant words beat a hashtag wall. The composer counts characters live so the limit never surprises you.
Connect your TikTok account
Connections, TikTok, approve on TikTok's own consent screen. Works for creator and business accounts; tokens are stored encrypted with automatic refresh.
Approve the posting permission
The consent covers your basic profile, uploading and publishing video on your behalf, and reading your videos' stats for analytics. Nothing beyond that is requested.
Schedule a test clip
One low-stakes video a few minutes out confirms the pipeline end to end before a campaign depends on it.
Record in batch
One session, several looks or setups, five to ten clips. Phone quality is fine; TikTok's grammar forgives roughness and rewards energy.
Caption in one sitting
Write all captions while the clips are fresh, first lines doing the framing. An agent can draft these from your notes in your voice.
Schedule the week
One clip per day at your best time, placed on the calendar. The queue dispenses them while you do literally anything else.
Triple the yield
Tick Instagram Reels and YouTube Shorts on the same drafts. Same file, three networks, one pass.
If an agent writes the captions and books the week, turn on approval when you connect it and nothing it writes goes live until you approve it, so a batch can be drafted overnight and still pass your eyes before anything publishes under your handle.
Evenings lead for most TikTok audiences, with lunch a secondary window, but TikTok's interest-based distribution makes timing looser than on follower-graph networks: a video that works keeps getting offered for days. Timing optimizes the launch; it does not decide the outcome.
planpo.st's best-times suggestion reads your account's engagement history as it accumulates. Until then, one clip a day at 7pm in your audience's timezone is a fine opening position, with a two-week experiment against lunch slots to let the data pick.
Filtered hard for batchability, because trend-chasing cannot be scheduled and burnout cannot be edited out.
The process loop: making, packing, prepping, cleaning
Endlessly watchable, zero acting, and one session yields five clips.
Answering one real customer question to camera
Questions are scripts you did not write; batch five answers per session.
Before-and-after with the middle sped up
The transformation is the hook and the proof at once.
'Things I wish customers knew' as a recurring series
Series structure means the next idea is always assigned.
Product used wrong vs used right
Gentle comedy plus education; the format is a template.
The 30-second tour: workspace, kitchen, warehouse, van
Behind-the-scenes carries authenticity no ad can buy.
One tip per clip from your professional niche
A ten-tip list is a two-week content run from one sitting.
Packing a real order with the story of who it's for (anonymized)
The genre works because it is specific and true.
Myth-busting the most common belief in your field
Mild controversy drives comments, and comments drive distribution.
The honest fail: what went wrong this week
Imperfection is TikTok's native trust currency.
Same recipe/routine/setup, three price levels
Comparison formats are rewatched and argued with, both good.
A capsule series: five clips telling one build or renovation start to finish
Serialization turns viewers into followers waiting for part four.
Vertical video is the most portable asset in social, and planpo.st schedules the same file to TikTok, Instagram Reels and YouTube Shorts in one pass. The networks even age it differently: TikTok burns hot and fades, Reels rides your existing audience, Shorts keeps resurfacing through search for months. One recording session, three distribution curves.
On Pro, attribution then tells you something recording cannot: which network sent buyers, at channel level for TikTok and Instagram through their bio links, and per video for Shorts through the description link. It is common to discover that TikTok makes the audience while another network makes the sales, and that finding should shape where your captions send people.
You say
Here are 5 clips from today's batch. Caption them in my voice with strong first lines, schedule one per evening starting tomorrow, and send the whole set to Reels and Shorts too.
What happens
Five posts, each going to three networks: captions inside the limit, evening slots, all waiting for your approval if you turned that on. The agent did the typing; the recording session and the review were the only human time.
You say
How is TikTok doing as a channel? Revenue, not views.
What happens
On Pro, the agent reads the tracked bio-link attribution and answers with the channel's actual earnings, next to Instagram and YouTube. The strategy conversation starts from money.
To set this up, connect your agent once: one command for Claude Code, a link for Claude, ChatGPT and Cursor, and no key to paste. Then posting to TikTok from Claude Code lists the settings the publisher reads and the limits that stop a post.
TikTok captions do not carry clickable links, on any tool; that is the platform's choice. The working path is the link in your bio: make it a planpo.st tracked link (on Pro) and every click and every later payment attributes to TikTok as a channel. Per-post attribution is inherently fuzzier here than on link-friendly networks, and we would rather say so than sell you a precision that does not exist.
Channel truth beats no truth
Daily manual posting from a phone lasts three weeks. The batch pipeline lasts years. Same output, different survival rate.
Trend content cannot be scheduled and mostly cannot be finished in time. Evergreen formats compound; trends evaporate.
A million views that sell nothing lose to ten thousand that sell hoodies. The tracked bio link is the judge.
Polish reads as advertising here, and advertising gets scrolled. Energy and specificity beat production value.
The one clickable place TikTok gives you, wasted. A tracked link there settles the channel's business case.
Interest-based distribution is spiky by design: silence, silence, spike. The accounts that win are still posting when the spike arrives.
Any agent that speaks MCP can, through the planpo.st server. These 8 have a page each for TikTok, with the connect step, the settings the publisher reads and the limits that stop a post.
Free plan, no card: 2 accounts, 30 posts a month, your agent included. X needs a paid plan.